All the beer commercials were cool, but like many coaster enthusiasts I perked up when I saw the Universal Orlando ad during the Super Bowl. I thought the ad was neat. Universal has to differentiate itself from Disney and the hero appeal is a nice approach. Also, I don’t feel like you normally see an ad that targets the Dads, but I could be wrong. As a former Marketing major I’d have to give the ad my thumbs up. Other than the Universal ad, the Transformers 2 and G.I. Joe trailers were very cool. I feel like I’m 8 again!
In case you missed it, here was the commercial that Universal ran during the Super Bowl:
What did you think of Universal’s Super Bowl ad? What would you have done different with the ad? Leave a comment below.