Last week, Legoland Florida announced a new Pick-A-Date & Save program that offers reduced admission for guests that buy their tickets in advance. Here’s more from their press release:
Families will save on admission when they Pick-A-Date to visit the park and purchase tickets online prior to their trip. Choosing a date eight or more days in advance will result in savings of $15 per admission ticket (as low as $64 for adults, $54 for children/seniors). Guests can save $10 per ticket when planning a trip two to seven days in advance. Savings are available for LEGOLAND Florida and/or the LEGOLAND Water Park for one or two-day park visits.
I would definitely take advantage of a program like this as I generally know weeks in advance when I’m going to visit a theme park. There are a number of pricing systems that parallel this program in other industries, but I can’t think of one in the theme park industry. Legoland Florida states in the press release that this program is: “one of the first of its’ kind … for theme parks in Central Florida and throughout the nation.”
With regards to Legoland Florida specifically, my family and I enjoyed our visit last year. Read my Legoland Florida trip report. The park is aimed at families with children aged 2 to 12. Also, here’s a video showcasing the park’s rides and roller coasters.
February 25, 2013 at 21:18
What Legoland is doing is great. I almost always buy tickets online in advance, as that usually proves to be a much less expensive option than buying them at the park. (I screwed up when I went to Dorney Park, as it was a last minute decision, I didn't have time to purchase and print a ticket online and ended up paying $20 more than I should have.) I wish that more parks would offer a significant discount for purchasing tickets in advance. The one that really stands out as an egregious example of not offering online discounts is Busch Gardens Tampa. It's a beautiful park but very pricey. I called before I went there and was informed that there was no saving to be had by purchasing in advance. I thought that this might be because I was trying to get a ticket only 5 days before my visit but just checked their website and it doesn't seem to matter when you intend to go there; however you get your ticket, you're going to pay through the nose. And the senior discount, which I took, is only $3.00 off the regular price. Big deal.
March 10, 2013 at 06:49
It stinks that Busch Gardens Tampa doesn’t offer an online discount when nearly every park does.