Alton Towers is at it again. The UK park based in Staffordshire, England is about to unleash another “secret weapon” on Brits with The Smiler. While the park’s last ride, Thirteen had a supernatural theme, this time they’re billing The Smiler as the world’s most terrifying roller coaster thanks to its psychological elements. The first of which will be a pre-lift hill vortex tunnel that will invert riders a number of times. Thanks to this, the ride will be able to boast a record-setting number of inversions.
Next, riders will face several traditional loops while encountering a number of themed-elements like over-sized hypodermic needles and hypnotic swirls meant to disorient riders. The mind marmaliser will be an odd spider-like centerpiece for the ride.
As always, Alton Towers has been busy building awareness of the new ride. The park’s signature brand of off-season hype (remember the rumored age restriction for Thirteen?) has been used to promote The Smiler as well. The ride’s cool logo has branded on sheep and projected on buildings across the UK including Big Ben.
More on the vortex tunnel here: Alton Towers Could Be Going for Inversion Record with SW7 | Stats on RCDB | Alton Tower’s Official Smiler Website
What’s Your Take?
How does The Smiler look to you? Leave a comment below. Images courtesy of Alton Towers’ Facebook page.